Welcome to the JAAGNet Community for Marketing.
Marketing is the promotion and selling of business products or services to potential customers. Marketing is difficult to easily define as it is engrained in and covers a broad area of business activities. There are different categorizations of marketing, examples being market research, product marketing, market advertising/promotion, marketing communication, market branding and market lead generation.
Let's start with a definition:
the action or business of promoting and selling products or services, including market research and advertising."the Western arts of marketing and distribution"