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Good Communication Can Save Your Brand During Quarantine

Image credit: Sirijit Jongcharoenkulchai | EyeEm | Getty Images

Businesses are being hit hard as the nation attempts to battle against COVID-19. Revenue has halted for non-essential businesses that have done the right thing and closed their doors. Businesses that are able to continue operating remotely are losing clients, customers or subscribers left and right, contracts are being “paused,” and services are being canceled without notice. 

Everyone’s emotions are running high, and there’s naturally going to be a lot of knee-jerk responses to the things happening around us. However, you must carefully consider the repercussions of what you say or don’t say. Heightened emotions are directly linked to long-term memory retention, so everything we say or do will be ingrained in the minds of those we do business with. 

We must take the time to pause and create a plan outlining what needs to be communicated, and how we’re going to communicate it both internally and externally. As Entrepreneur Editor in Chief Jason Feifer recently encouraged, “Coronavirus will make us all stronger.”

Read more here

Danielle Sabrina
GUEST WRITER - CEO of Tribe Builder Media
Entrepreneur - March 24, 2020
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