Join JAAGNet and Group

SIgn up for JAAGNet & the Digital Media Group its FREE!!

 

Member Benefits:
_____________________

 

Again signing up for JAAGNet & Group Membership is FREE and will only take a few moments!

Here are some of the benefits of Signing Up:

  • Ability to join and comment on all the JAAGNet Domain communities.
  • Ability to Blog on all the Domain communities 
  • Visibility to more pages and content at a group community level, such as Community, Internet, Social and Team Domain Community Feeds.
  • Make this your only content hub and distribute your blogs to LinkedIn, Reddit, Facebook, Twitter, WhatsApp, Messenger, Xing, Skype, WordPress Blogs, Pinterest, Email Apps and many, many more (100+) social network and feed sites. 
  • Opportunity to collaborate (soon to be  released) with various JAAGNet Business communities and other JAAGNet Network members.
  • Connect (become friends), Follow (and be Followed) and Network with JAAGNet members with similar interests.
  • Your Content will automatically be distributed on Domain and JAAGNet Community Feeds. Which are widely distributed by the JAAGNet team.

Join Us!

All Posts (308)

Bronze Level Contributor

SK Telecom (SKT) and Microsoft planned to launch a cloud gaming service offering access to Xbox content from Android smartphones and tablets.

From September 15, consumers will be offered access to Xbox Game Pass Ultimate content for KRW16,700 per month ($14.07) through Google’s Play Store, Samsung’s Galaxy Store and South Korean app marketplace One Store.

In a statement, SKT said popular titles including Minecraft Dungeons; Halo: Master Chief Collection; and Forza Horizon 4 would be on offer.

SKT was one of three operators Microsoft partnered with in September 2019 to develop cloud-based mobile gaming, with the scheme at the time called Project xCloud.

Kareem Choudhry, VP of gaming cloud at Microsoft, said SKT was instrumental in delivering its Project xCloud preview through its “leading 5G network technology”.

Jeon Jin-soo, SKT’s head of 5GX Service Business Group, said: “Going forward, we will further enrich gamers’ experience by making more games available in the Korean language and identifying promising Korean games.”

Microsoft said cloud gaming will launch in beta for Xbox Game Pass Ultimate members in 22 markets to ensure stability as its scales the feature to millions of gamers.

Originally published by
Joseph Waring | August 5, 2020
Mobile World Live

Read more…
Bronze Level Contributor

Los Angeles Times is bringing the communal dining experience online with its TimesDinner Series, set to launch September 5.

Restaurants Kato and Nightshade, along with their respective chefs Jon Yao and Mei Lin, collaborate for the first menu, which highlights their restaurants’ Taiwanese and Chinese influences. Dishes include smoked kanpachi and charred scallion and pork-belly ssam with fish sauce caramel. A cocktail pairing is available for the event.

LAT food columnist Luca Kwan Peterson hosts the first event, bringing together dinner guests and chefs over video chat. A discussion accompanies the meal.

Kato and Nightshade both appeared on the Times 101 Best Restaurants of 2019.

The series is sponsored by City National Bank with Project Angel Food stepping in as its charity partner.

Hosted by the Times Food staff, the series features two types of events that rotate between chef collaboration meals. They include a curated three-course takeout meal culled from two L.A.-based restaurants and a celebrity dinner party, featuring a three-course menu and an online get-together attended by special guests.

Tickets for the first Times Dinner Series meal are $175.

The next dinner is slated to take place September 12.

Originally published by
Melynda Fuller| August 4, 2020
Media Post

Read more…
Bronze Level Contributor

Facebook moved to bolster an upcoming video play on its Instagram subsidiary, seeking to entice content creators to deliver exclusive content for the platform, in what The Wall Street Journal (WSJ) reported was a play directly targeting TikTok.

The media outlet claimed Facebook sought to attract TikTok users which have follower numbers in the millions to join its service, dubbed Reels, by offering financial incentives. The service is set to launch next month.

Facebook also reportedly sought exclusivity agreements which would see content posted to Reels before other social media platforms.

A representative told Mobile World Live the company had “a long history” of seeking out “emerging creators and working to break new stars on Instagram”.

“As with previous products, we remain committed to investing in both our creators and their overall experience, and in certain cases, we may help cover production costs for their creative ideas”, the representative explained.

Reels, which was unveiled in November 2019, is widely viewed as an attempt by Facebook to compete with TikTok, which is one of the most popular social media apps globally.

The Instagram feature will allow users to add music to video clips of up to 15 seconds, a set-up which proved a hit for TikTok.

Originally published by
Yanitsa Boyadzhieva | July 29, 2020
Mobile World Live

Read more…
Bronze Level Contributor

British-content SVOD BritBox plans to expand to as many as 25 countries across Europe, Asia, Latin America, the Middle East and Africa.

BritBox, which launched in the U.S. and Canada in 2017, recently reached 1 million subscribers in those markets, making it about the same size as AMC’s British-content streamer, Acorn TV.

BritBox launched in the U.K. in November 2019, and had already announced plans to launch in Australia later this year.

The service, a joint venture of BBC Studios and ITV, offers North American subscribers BBC and other U.K.-originated programming, generally premiering on the same date or the day after.

The service also recently announced its first commissions of British-produced original dramas, including adaptations of bestsellers “A Spy Among Friends” and “Magpie Murders.”

"This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector,” said ITV CEO Carolyn McCall, ITV CEO.

“In pay TV, the BBC and ITV have less than half a percent of the total market,” BritBox CEO Reemah Sakaan told the Telegraph prior to the expansion announcement. “BritBox is just new revenue, which is diversified outside of advertising. We are here to grow to an adequate size and get a good return on investment.”

Originally published by
Karlene Lukovitz | July 27, 2020
Media Post

Read more…
Gold Level Contributor

Trying to appease powerful critics in the U.S., TikTok has committed to creating 10,000 new jobs in the country over the next three years.

At the behest of its Beijing-based parent company ByteDance, TikTok plans to expand its U.S. ranks in the areas of engineering, sales, content moderation and customer support.

First reported by Axios, a TikTok spokesperson has since confirmed the news.

Presently, TikTok employs about 1,400 U.S. staffers, including some high-level executives, which it says represents a three-fold increase over the past year.  

Most notably, TikTok poached top Disney executive Kevin Mayer to serve as its new COO and CEO in May.

The hiring spree comes amid growing calls to ban TikTok in the U.S., which are being driven by the fear that it could be gathering user data on behalf of the Chinese Communist Party.

For that reason, U.S. Secretary of State Mike Pompeo recently said he was “looking at” a nationwide TikTok ban.

In what appeared to be a show of allegiance with Pompeo, ByteDance responded to his threat by pulling TikTok out of Hong Kong.

Both the Democratic National Committee and the Republican National Committee are now discouraging staffers from using TikTok on their work phones, while Wells Fargo recently began advising employees to delete the app from the phones on which they conduct company business.

This week, the U.S. House of Representatives voted to prohibit federal employees from using TikTok on government phones as part of a broader defense spending bill.

Behind closed doors, ByteDance is working hard to convince U.S. lawmakers that TikTok is more friend than foe.

As The New York Times recently reported, the company has hired more than 35 lobbyists to make that case.

Publicly, TikTok says user privacy remains its top priority.

“Under the leadership of our American CEO, along with our Chief Information Security Officer and Head of Safety, TikTok’s growing U.S. team works diligently to develop a best-in-class security infrastructure and uphold our Community Guidelines which prohibit misleading and inauthentic content and accounts,” a company spokesperson said last week.

Originally published by
by Gavin O'Malley | July 22, 2020
Media Post

Read more…
Bronze Level Contributor

Video Games Deliver Strong June Revenue

Image: jeshoots.com - Unsplash

Video-game sales -- hardware, software, accessories/game cards -- continue to see big gains in 2020, even as stay-at-home orders are removed or soften in many states.

June revenues rose 26% to $1.2 billion, according to The NPD Group, the best results for the month in 11 years. June results are down from May sales, up 52%; and April, which climbed 73%.

June hardware sales fell 17% to $191 million. Some of this is due to the industry, which is poised to see major platform updates later this year.

Software sales in June were 49% higher to $570 million.

The best games, in terms of dollars: “The Last of Us: Part II,” followed by ”Call of Duty: Modern Warfare” and “Animal Crossing: New Horizons.”

Video-game accessories/game cards improved 29% to $417 million, with Xbox Elite Series 2 Wireless Controller the best seller.

Year-to-date video-game sales -- total revenues from hardware, software, accessories/game cards -- were 19% higher to a total of $6.6 billion, the best half-year results since 2010.

For the first six months of the year, software sales was $3.0 billion (up from $2.5 billion over the same time period a year ago) in 2019; accessories/games, $1.98 billion ($1.7 billion, in 2019)  and; hardware, $1.6 billion ($1.3 billion, 2019).

Originally published by
Wayne Friedman | July 17, 2020
Media Post

Read more…
Gold Level Contributor

Image: Morning Brew - Unsplash

Small and mid-size businesses can now get direct access to buying advertising time on Hulu, with the launch of Hulu Ad Manager.

Companies can make media deals for as little as a $500 media campaign on Hulu.

"We understand that small and medium sized businesses are faced with mounting challenges," writes Faye Trapani, director, self service platform sales, for Hulu, in a company blog on Wednesday. “It’s critical for these businesses to have a way to get in front of their customers and communities.”

Hulu says it has made advertising deals with the top 200 brands in the U.S.

Last month, Hulu announced a new video advertising management platform -- Disney Hulu XP, available October 1 -- allowing marketers to make cross-media deal across all Disney networks/platforms. 

Rita Ferro, president of Disney Advertising Sales, told Television News Daily there will be “one guarantee on the completion of video views covering all video views on any Disney platform.”

Hulu, a premium subscription video platform, pulled in $670 million in paid advertising -- and $1.27 billion in subscription fees -- according to  analysis of Walt Disney’s yearly 10K filing for 2019.

Bernstein Research says Hulu had a net loss from continuing operations of $774 million in 2019.

Previously, eMarketer projected Hulu’s gross advertising revenues to be $1.89 billion in 2019, climbing to $2.7 billion in 2021.

Originally published by
Wayne Friedman | July 16, 2020
Media Post

Read more…
Bronze Level Contributor

The startup Spatial offers a virtual reality platform that lets co-workers collaborate on projects in 3D virtual workspaces. “Spatial is a collaborative, holographic, augmented reality solution,” says co-founder and Chief Product Officer Jinha Lee SM ’11, whose avatar is seen in this screenshot from Spatial.  | Courtesy of Spatial

Over the past few months, while many workers were adjusting to a newfound reliance on Zoom meetings and Slack messages, employees at companies including toy designer Mattel, banking giant BNP Paribas, and the multinational energy corporation Enel Group have been collaborating in shared spaces. They’ve been using whiteboards and sticky notes to organize ideas, and even finishing up work sessions with handshakes and high fives, all without the slightest concern of contracting Covid-19.

That’s because they’re meeting virtually on the platform of Spatial, a startup using augmented and virtual reality to improve remote collaboration. The platform works on most virtual reality headsets available today, simulating the experience of in-person meetings with life-like avatars, dynamic sound, and interactive controls. It also allows users to generate and manipulate content including 3D models, images, videos, and PDFs, with simple hand gestures and voice commands.

“Spatial is a collaborative, holographic, augmented reality solution,” Spatial co-founder and Chief Product Officer Jinha Lee SM ’11 says. “You can teleport to someone’s space, work as an avatar sharing that 3D space, and use it instead of a screen to manage a project, present an idea, and more.”

The company has been working with design and innovation teams at large companies since its founding in 2016. Now, in response to the Covid-19 pandemic, Spatial has made the enterprise version of its platform free for everyone. It has also created a web browser version of the platform so users can enter spaces without a headset.

“Before coronavirus, most of our interest was from enterprise,” Lee says. “They were big companies interested in using Spatial to connect remote office spaces or review 3D models and large data sets and things like that. After coronavirus, interest went up 1,000 percent, and a big part of that was from smaller businesses, hospitals, schools, and individuals.”

The new offerings are part of Spatial’s long-term mission of accelerating a future where people can enjoy meaningful, productive interactions without sharing the same physical space.

Continue reading

Originally published by
Zach Winn | MIT News Office
July 10, 2020
MIT News

Read more…
Bronze Level Contributor

As a result of the #StopHateForProfit ad boycott and other intensifying pressure to do more to stop hate speech, Facebook Inc. executives are reconsidering the possibility of dropping political ads, according to Bloomberg, The New York Times and other news reports.

In addition to the boycott, Facebook — which has stressed that political advertising accounts for an insignificant portion of its total revenue — is being criticized by lawmakers, civil rights groups (who released a negative audit of the Facebook platform last week), and its own employees.

While Twitter banned political ads last year, Facebook has not only refused to ban them, but has taken a hands-off approach even to ads that include lies and misinformation, on grounds that its role is not to interfere with open political discourse.

The core issue being debated is whether banning political ads would help or harm “giving users a voice,” according to The Times’ knowledgeable sources.

An outright ban of political ads would be likely to anger both Republicans and Democrats.

While stopping ads could help stem misinformation and attempts to suppress voting, it could put less well-funded politicians and even the Democratic party as a whole  — those who have become reliant on Facebook as an alternative to more expensive media — at a disadvantage.

Democrats have argued that the hate speech and information can be spread through posts and groups in any case, and that without access to advertising, they would be at a disadvantage to Trump’s campaign, given his having built up more than 28 million followers, versus presumptive Democratic nominee Joe Biden’s 2 million.

Republicans have argued that they need ads on Facebook to help counter what they maintain is media coverage biased against their party and President Trump.

Rather than ban advertising, Facebook should implement a system that “actually catches real-time voter misinformation,” Vanita Gupta, chief executive of the Leadership Conference on Civil and Human Rights, told The Times. “Voter suppression is happening every day, and their inaction is going to have profound ramifications on the election.”

Facebook has not yet responded to the news outlets' outreach.

Originally published by
by Karlene Lukovitz  | July 13, 2020
MediaPost

Read more…
Bronze Level Contributor

Mobile-first short-form video streaming start-up Quibi refuted Sensor Tower figures claiming the app was ditched by the vast majority of early adopters after a 90-day free trial ended, The Verge reported.

The Sensor Tower figures showed the app was downloaded 910,000 times in the three days after its launch on 6 April, but only 72,000 stayed on for a paid subscription after the trial period, which equates to a conversion rate of 8 per cent.

A Quibi representative told The Verge the number of paid subscribers were “incorrect by an order of magnitude”.

The company stated 5.6 million people downloaded the Quibi app, conversions from download to trial were above mobile app benchmarks, and the app is “seeing excellent conversion to paid subscribers” from those on the initial 90-day trial period along with others who signed up for subsequent offers made between May and June.

In May, founder and chairman Jeffrey Katzenberg said the Covid-19 (coronavirus) pandemic impacted download numbers, when the company revealed new features to boost adoption.

Originally published by
Manny Pham | July 9, 2020
Mobile World Live

 

Read more…
Gold Level Contributor

Disney+'s highly anticipated “Hamilton” musical -- stemming from the successful Broadway stage show -- spent over $8 million in national TV advertising, resulting in sharply increasing downloads for the entertainment video streaming app over the weekend.

Since June 14, Disney placed a total $8.2 million in TV spending over some 2,763 airings of the “Hamilton” commercial, according to iSpot.tv. From June 4 to July 4, “Hamilton” garnered 720.4 million impressions -- the biggest single TV commercial for a video streamer service over that period.

On the SEC Network, there were 626 airings of the “Hamilton” TV commercial, with ABC at 190; FX, 182; FXX, 181; ESPN, 161; Freeform, 154; ESPNews, 140; ESPNU, 121; FX Movie Channel, 98; and ESPN2, 97.

The SEC Network, ABC, FX, Freeform, and ESPN are Disney-owned brands.

The five biggest networks when it comes to Disney's paid TV advertising are NBC at $2.1 million, Discovery Channel with $889,906, CBS at $790,564, Comedy Central with $582,888 and HGTV at $559,798.

During the most recent month-long period, Amazon Prime Video was tops in national TV spend among all video streaming marketers at $27.6 million, followed by Apple TV+ with $19.2 million; Disney+ at $16.1 million; Netflix, $3.2 million; WWE Network, $2.7 million, and CBS All Access, $2.4 million.

Apptopia says the Disney+ app was downloaded 752,451 times globally and 458,796 in the U.S. Worldwide weekend downloads were 46.6% higher than the average of the four previous June weekends (Friday through Sunday) -- and 74% higher in the U.S.

TVision said the first weekend "Hamilton" had a 93% co-viewing rate, which means, according to the TV-video measurement company, that "just about everyone watched it with someone else in the room." It also posted a very high 127 on the attention index. 

Disney+ has 54 million subscribers worldwide.

Originally published by
Wayne Friedman | July 6, 2020
Media Post

Read more…
Gold Level Contributor

 

Meredith Corp. is launching a company-wide, cross-platform editorial initiative this fall in response to the difficult events this year, called “Reasons for Hope in America.”

The project will focus on the “inspiring stories of community, giving thanks, inspiring change and reflecting on what matters most,” according to the publisher.

"Reasons for Hope in America" — which will span across print, digital, video, broadcast and social — is inspired by the People franchise “100 Reasons to Love America.” 

“As we continue to persevere through the C-19 pandemic and address racial inequality and justice in our own communities and throughout the country, we believe this campaign will strike a chord with our more than 190 million American consumers and our advertising partners,” stated Doug Olson, president of Meredith Magazines.

“Reasons for Hope in America” will combine editorial with custom content. Meredith’s studio The Foundry will work with brands to produce custom print and digital content for the initiative, highlighting company initiatives or figures that have had an impact on the country’s response to the crisis, or taken action to promote equality and diversity.

Meredith brands will introduce the project in the November Editor’s Letter and promote across each brand's platforms. 

The publisher will also create a cross-branded, 16-part video series around the campaign. Episodes will run under 10 minutes and profile individuals, businesses and organizations across the U.S. making a difference in communities. 

Participating brands will include Better Homes & Gardens, Martha Stewart Living, Parents, People and Real Simple.

Meredith’s Local Media Group, which is made up of 18 local TV stations, will launch a five-month campaign around “Reasons for Hope in America.”

Originally published by
Sara Guaglion | July 2, 2020
MediaPost

Read more…
Gold Level Contributor

Facebook fixes leaky data policy

Image: Shutterstock

Facebook admitted a flaw allowed around 5,000 third-party app developers to collect personal information of its users after authorised access to the data had expired.

In a blog, Facebook VP of platform partnerships Konstantinos Papamiltiadis explained the issue was linked to a policy implemented in 2018 forbidding apps from accessing non-public information if a user had not used the service for 90 days. This required developers to renew permission.

However, the company admitted a flaw in identifying periods of inactivity resulted in the policy breach.

Papamilitiadis said analysis of “the last several months of data we have available” showed the number of developers which potentially had access to the information. But he said the company had not found “evidence that this issue resulted in sharing information”, and pledged to continue investigating.

The company also introduced new terms and policies to limit the information developers can share with third parties without user consent and clarifying when data must be deleted.

Facebook faced hefty criticism over its data protection policies following the Cambridge Analytica scandal in 2018.

Originally published by
Yanitsa Boyadzhieva | July 2, 2020
Mobile World Live

Read more…
Bronze Level Contributor

Facebook plans to ask the Supreme Court to rule that tracking web users via the “Like” button doesn't violate the federal wiretap law, the company revealed this week in court papers.

The company disclosed its plans several days after the 9th Circuit Court of Appeals refused to revisit its earlier ruling that Facebook's alleged tracking may have violated a federal law restricting the interception of online communications. Facebook is now asking the 9th Circuit to stay all proceedings in the matter until the Supreme Court decides whether to hear the case.

“Facebook expects to raise at least one substantial issue in its anticipated petition: whether, under the Wiretap Act, a defendant can be held liable for receiving a communication directly from the plaintiff,” the company writes in papers asking the 9th Circuit to stay all proceedings in the case until the Supreme Court decides whether to hear the matter.

The company's papers come several days after the 9th Circuit rejected Facebook's request to reconsider its earlier decision to revive a class-action complaint accusing the company of violating several privacy laws -- including a federal wiretap law that makes it illegal to intercept electronic communications without the consent of at least one party.

The battle dates to 2011, when several people alleged in a class-action complaint that Facebook infringed their privacy by collecting data about people's activity on outside publishers' sites, through its social widget.

The web users said Facebook gathered data about their web activity whenever they visited sites with a "Like" button, even if they were logged out of the service. The lawsuit came shortly after Australian developer Nic Cubrilovic reported that Facebook was able to identify users whenever they visited sites with the "Like" button. At the time, Facebook said a "bug" allowed the company to receive data about logged-out users.

The company promised to fix the bug, and said it never retained data that tied users' IDs to the sites they visited. (Facebook's practices subsequently changed; it currently collects some information from logged-out users.)

U.S. District Court Judge Edward Davila in San Jose, California dismissed the matter in 2017. The users then appealed to the 9th Circuit, which revived the bulk of the claims. The appellate judges ruled that if the allegations were true, Facebook may have intercepted online communications. In the decision, the court specifically rejected the idea that the “Like” button on a publishers' site meant Facebook was itself a party to the communications between the publishers and users.

Facebook says in its new court papers that it will ask the Supreme Court to review that finding.

“The meaning of the Wiretap Act’s 'party' exception is a question of exceptional importance,” Facebook writes.

“Plaintiffs allege that Facebook 'intercepted' their communications with websites they visited while logged out of Facebook,” the company adds. “But they have never disputed that when they visited those websites, they made two separate communications: one to the host website and one directly to Facebook.”

Originally published by|
Wendy Davis | June 30, 2020
Media Post

Read more…
Gold Level Contributor

Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica.

The Grammy-award winning artist wants fans to bring their inner Chromatica to life, using any Adobe creative app from Photoshop or Illustrator to Adobe Spark.

This campaign is the newest iteration of Adobe’s global partnership with Live Nation to offer one-of-a-kind creative challenges inspired by artists and music festivals.  

Working with Adobe, Lady Gaga is asking her Little Monsters to get creative with their own interpretations of the planet.

"My fans have consistently shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them," Lady Gaga stated.

Using a little imagination and Adobe’s creative apps, such as Photoshop, Illustrator, Adobe Spark and others, creatives worldwide can bring their abstract world to life while using exclusive assets curated by the Grammy Winning artist, such as her Chromatica-era photos, illustrations, logos, icons and typography.

Adobe CMO Ann Lewnes believes the company’s mission has always been to empower people to express themselves creatively.

Once participants create their vision, they can share it on Instagram and Twitter using the hashtag #LadyGagaxAdobe from today until the contest closes on July 21.

The grand prize winner will receive $10,000 in cash, or local currency equivalent; a high-quality print of their artwork autographed by Lady Gaga; and a year-long Adobe All-Apps Creative Cloud Subscription.

Originally published by
Laurie Sullivan | June 25, 2020
Media Post

Read more…
Bronze Level Contributor

Amazon is actively pursuing licensing deals to add 24/7 live and linear programming to Prime Video, according to Protocol.

The report is based primarily on the information offered by Amazon itself in multiple job listings in recent weeks, with confirmation on the licensing push from an unnamed industry insider.

Amazon declined to respond to the report, which points out that adding live programming could differentiate Prime Video from Netflix, Disney+ and other competitors focused solely on video-on-demand.

Amazon may be looking to tap into the growing popularity of linear streaming services like Pluto and Xumo, but by adding selective, must-see TV offerings to its on-demand content, rather than paying high prices to license the types of bundles offered by cable, Protocol notes.

Amazon’s existing live-TV offerings, which include licensing NFL “Thursday Night Football” and the English Premiere League, may be joined by live concerts, news programming and political debates, one of the company’s job ads indicates.

Another ad seems to imply plans to license complete 24/7 feeds enabling viewing of sports, news, movies and special events, and a third mentions live broadcasters and cable networks as potential partners. Amazon has been streaming live programming from ABC News Live and other news networks through a dedicated news app on Fire TV since October 2019.

Yet another job listing seems to indicate plans to create a new, next-gen “best-in-class” linear TV programming guide for Prime Video.

Originally published by
Karlene Lukovitz | June 24, 2020
Media Post

Read more…
Gold Level Contributor
The Covid-19 pandemic will have long-lasting effects on international ad spend, according to Magna's latest forecast. Getty Images
 

The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021.

The revised economic fallout from the coronavirus was outlined in the latest ad forecast released today from Magna Global, the media strategy arm of IPG Mediabrands.

Overall, the company predicted “more subdued economic growth and advertising spend” than previously forecast for 2022 to 2024, said Magna evp of global market research Vincent Letang, who authored the report.

In the short term, total media owner ad revenues in the U.S. (among linear and digital properties) are forecast to decrease to $213 billion in 2020 from $224 billion in 2019.

The broader U.S ad market is only expected to decrease by 4% as political ad sales (projected to be $5 billion) and digital media help mitigate the decline forecast for linear sales (expected to decrease by 17%, excluding political ads).

While consumption on linear TV initially saw a surge as stay-at-home orders went into place mid-March, viewing leveled out in April.

In contrast, digital ads benefited from the increase in screen time, and ad spends in this sector (including search, video and social) will stabilize this summer and recover in the second half, according to the forecast.

Overall, digital advertising is now projected to grow 2% year-over-year, but digital video is expected to grow 10% and social will grow 7%.

That’s good news, especially for publishers, who could benefit from the changing trends in advertising. Already this year, most publishers reported downward trends in digital advertising, in part due to brand safety concerns over messaging appearing next to Covid-19 coverage.

Before this recovery, though, Magna is expecting “precipitous” declines in the second quarter, especially among local TV (30%), radio (34%) and print (40%).

“Beyond the short-term V-shaped recession/recovery impact on the economy and the advertising market, the Covid crisis will have global and long-term effects on society, business models, consumption habits, mobility and media usage,” Letang said.

Overall, the ad market in the U.S. is projected to stabilize in the third quarter and recover in the fourth quarter. If so, that’s a win for media organizations that were able to offer pay cuts and make other temporary changes to avoid layoffs, betting that the market would come back with a roar by the end of the year.

The U.S. ad market is now expected to rebound in 2021, with a 4% gain.

Magna had previously predicted the global ad market would grow to $745 billion by 2021. It’s now forecasting that it will only reach $647 billion by then.

Originally published by
Sara Jerde | June 15, 2020
AdWeek

Read more…
Gold Level Contributor

Photo courtesy of Wave.  Blogroll Illustration: iStock

COVID-19 may have caused concerts to be cancelled across the globe, but Wave wants to reinvent the concert experience so that artists can reach new and existing fans right from their homes. And investors are taking notice.

The Los Angeles-based startup focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment.

Maveron led Wave’s $30 million in Series B funding that included material participation from Griffin Gaming Partners. Additional investors in the round included NTT DOCOMO VenturesAvexSuperfly VenturesConvivialite Ventures, and Raised in Space. Existing investors included RRE VenturesUpfront VenturesThe Venture Reality FundGFR Fund and GC Tracker Fund. In addition to venture capitalists, renowned entrepreneurs Scooter BraunAlex RodriguezSuperfly co-founder Rick Farman, and Twitch co-founder Kevin Lin participated in the round.

The new round brings Wave’s total fundraise, since its inception in 2016, to $40 million. That includes a $6 million Series A round from April 2018, led by RRE Ventures.

Wave enables musicians and artists to perform and interact with fans as an avatar, Adam Arrigo, co-founder and CEO, told Crunchbase News.

Wave began as a virtual reality company in 2016, but as VR fizzled out, Arrigo, a musician himself, pivoted two years later to focus on gaming and livestreaming. The company’s Series A round helped Wave get to that point, he said.

“We still think VR is the future five or 10 years from now, but this has become a passion project that morphed into the real thing,” he said.

As for the Series B, Arrigo said the company wasn’t actively seeking investment, but as he saw the steady growth in artists wanting to create their own concerts, Arrigo wanted to take that technology further and partner with gaming platforms to host concerts.

At the end of 2019, Wave hosted a virtual concert for violinist Lindsey Sterling, which attracted more than 400,000 live attendees. This was proof that the startup was in a position to help artists reach fans and make money, he said.

When Wave closed its Series B round back in January, Arrigo said, it gave the startup “a moment to step on the gas.” He plans to use the funding to monetize the experience using  in-app purchases and eventually by selling virtual tickets.

 

Continue reading

Originally published by

June 10, 2020



 

Read more…
Gold Level Contributor

Image: Kon Karampelas - Unsplash

YouTube began testing self-certification in July 2019 with creators and partners. Now the feature is rolling out to the entire community. 

Content creators who gain access to YouTube's self-certification process can rate their video against the advertiser-friendly guidelines. Creators tell YouTube what's in the video. The automation platform makes the decision whether the content can be monetized under YouTube's guidelines.

If the creator disagrees with YouTube's automated systems, there is an option to request a human review. The reviewer will check the video and provide feedback. The review will list examples within the video as to where the reviewer and content creator disagree, such as inappropriate language or sensitive issues around race, ethnicity, nationality, and religion.

For creators who are consistently and accurately rating their videos, YouTube will rely on the input rather than the automated systems.

YouTube also will begin to use the creator's input to improve its systems for the entire community. 

YouTube CEO Susan Wojcicki revealed the company's development plans for a platform to self-certify video content that is eligible for ads long before the company began testing it in July 2019 with creators and partners. The goal was to have creators self-rate their videos to determine whether they are safe for all ads, safe for limited ads, or are not suitable for ads at all.

As social unrest takes hold worldwide, it will become more important for YouTube to roll out to the entire YouTube community. 

Creators will need to rate all new and previously uploaded videos before they turn on ads. There is no need to rate existing videos that already have ads turned on -- YouTube has created a step-by-step process. 

While the self-certification is rolling out now, the updates to the guidelines were made in May. The added transparency into what videos can run with ads falls mostly under hate-themed content. 

Content guidelines are different on YouTube compared to television. On TV, advertisers have the opportunity to review content before it airs to determine whether they find it acceptable. On YouTube, advertisers can’t review every video that is seen along their ads.

YouTube states that its advertiser-friendly content guidelines reflect what advertisers are comfortable associating their brand with.

Advertisers can change their individual preferences, but YouTube's guidelines represent what is suitable for all advertisers worldwide, according to the guidelines.

Originally posted by
Laurie Sullivan  @lauriesullivan | May 9, 2020
MediaPost

 
Read more…
Gold Level Contributor

Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey of ad executives that Advertiser Perceptions conducted in early May for MediaPost.

Digital advertising was the No. 1 medium benefitting from the displacement of physical events, with 40% of executives citing it, especially among marketers (47% vs. 36% of ad agency executives).

Virtual events, conferences, concerts, and festivals were the next most cited replacement medium, followed by social media promotions.

Conventional linear advertising -- including TV, print, radio and out-of-home -- were cited as less significant replacement factors for the loss of physical events.

The survey did not distinguish between consumer or B2B media, but anecdotally, a number of major B2B events have either migrated to virtual ones, or have seen an uptick in B2B ad spending from those sponsors.

Originally posted by
Joe Mandese  @mp_joemandese, | June 4, 2020
Media Post

Read more…

JAAGNet Digital Media Feed

JAAGNet Digital Media Events

JAAGNet Digital Media Blog Archive

See Original | Powered by elink

JAAGNet Digital Media Video Playlist