These days, customers have extremely high expectations for online retailers. Oftentimes, it takes just one bump or minor inconvenience on the customer journey to lose a buyer and gain a bad review. Who can blame them, in an age when the most successful companies are able to tailor their offerings and communication channels to meet customers’ every need?
Most of these changes have developed over the last few years including Artificial Intelligence (AI)-backed CX technology that allows brands to listen more closely to what their customers actually want. If your company hasn’t been keeping up with these innovations, there’s no time like the present to learn about the AI opportunities out there.
Using AI, much of the guesswork is eliminated–whether you’re sending out email discounts or delivering customer support. Artificial intelligence lets you create a personalized experience by delivering relevant messages to consumers at the right time. You’ll also be able to automate many of your processes at scale so you can spend more time on other areas of your business.
Let’s take a look at the top 10 AI innovations that are changing the way you market your business and connect with your customers:
1) Accurate, Personalized Recommendations for Customers
Artificial intelligence can analyze a customer’s buying history and then make recommendations for other products and services that they might be interested in. These recommendations can be surprisingly accurate and give you the ability to build targeted marketing campaigns that your customers are actually interested in.
According to data from Instapage, 78% of internet users say that personally relevant content from brands increases their purchasing intent. Using these campaigns, you’ll be able to connect with customers on a more personalized level and introduce new products to increase your sales.
2) Chatbots That Provide Efficient and Friendly Service
One of the top business concerns you can’t ignore is that consumers demand and expect fast and friendly service when dealing with any company. AI chatbots can meet that demand by providing service that is consistently efficient as well as cheerful.
As a virtual assistant, chatbots can interpret what a customer is looking for, passing over more complex problems and questions to one of your employees when needed. Chatbots also means fewer errors when dealing with your customers by using intuitive technology to interpret customer needs and responses.
3) Voice-Enabled Customer Service
Smart speakers such as Alexa and Amazon Echo have revolutionized the way consumers are shopping online, empowering them to find the information they need and providing them with self-serve customer experience at any time of the day. In fact, eMarketer predicts that by 2021, 38 million people will make purchases through their smart speakers.
Through voice-enabled interaction, your customers can find out more about your products, make purchases, and complete transactions simply by talking to their smart speaker. You’ll benefit by being able to build your brand using an easy and hands-free approach to connecting with your customers.
Originally published by
Heidi Thiel - May 21, 2020
IoT for All